Kosmix.com launched today with great fanfare from the press. The company also raised $20 million more from Time Warner which brings the total funding to $55 million. See below my list of media publications I have been tracking.
Kosmix: Your Guide to the Web from Kosmix on Vimeo.
Besides having passionately worked on the product I am also an avid user. So here I want to share why I feel Kosmix is truly adding value.
I think it all comes down to the second click. Here is an interesting article on "The Fight for the second click". I feel Kosmix helps make a more informed second click and thus helps in reducing them. How?
Let's go to the homepage. I see a hot topic "Eric Shinseki" that I have no clue about, but curious to know more. At this point I would urge the user to open two windows : one a google result and the other a kosmix topic page. So clearly Google provides some good links but they are not organized and each requires a second click. However with the "At a glance" module at Kosmix I quickly get a summary of the topic. Images even remind me that I have seen him in the news on CNN and that is precisely what is organized below. As I scan down I see blogs, opinions and discussions and just reading through the headlines I get a sense of why he is a hot topic. Scanning this page helps me make a more informed second click. In this case I clicked on a video to watch him talk. On Google I would have to click the image tab, video tab, etc. to see what other relevant information existed on this topic. So a value Kosmix brings to me is that it better understands my search term, organizes the web with a 360 topic view which helps me make an informed second click.
A second core value Kosmix brings is that it helps me explore and expand. So I can discover aspects of the topic which I would not have imagined looking for. It can also help me navigate to topics related to what I am reading. Check these topics out to see what I mean
2008 olympics (i would have never found the olympics medal tally elsewhere, and remember even if it showed up on Google it would a click away, while at Kosmix its right there)
xbox 360 (Here i expanded my second click because in the realted in Kosmos I see list of games for xbox 360 and I can quickly navigate to Halo 3 to check out some hot games before buying this unit)
I would really encourage the reader to try and experience this for himself.
I know its a hard to switch search habits but with Kosmix the transition is not painful because Kosmix does not replace search, it rather consumes it. So if Kosmix.com does not understand your query well it will show Google search results so that the user experience is not compromised.
Here is a list of coverage that I have been tracking:
CNet
BusinessWeek
PaidContent
Guardian
TechCrunch
TechMeme
AltSearchEngines
GigaOm
VentureBeat:
PE Hub:
Disclosure: I work at Kosmix, however the views expressed here are purely mine.
Monday, December 8, 2008
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2 comments:
I haven't checked out Kosmix yet, but I will. I'm not using Google exclusively for all my searches. I also have other favorites like Find.com to search the web.
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